China 11.11 is on the way! Make your order now.
Double 11, also known as “Singles’ Day” originated as an shopping festival first initiated by Alibaba in 2009 for bachelors using the number “1” to resemble a single man. Since 2009, other e-commerce platforms have followed suit, all seeking to acquire a share of revenue in the increasingly competitive but lucrative e-commerce marketplace. Over this 10-year period, the shopping festival has transformed itself from the celebration of being single to a nationwide and all-sites-wide shopping fever.